There is a service like Amazon Baby Registry where friends or family can contribute toward diapers or give a group gift for new moms, which allows users to set their registry checklist and get a convenient thank-you list tracking system. However, there isn’t an easy system that suggests users have more choices for different occasions and events.

Also, when they try to choose a gift for friends, it is easy to struggle with what the friend needs or wants without asking them since some people feel uncomfortable telling what they want for gifts.

It all started from a question “How might we create an experience and service that enable individuals to make swift decisions without the pressure of choosing small gifts for non-special occasions for their friends, family, and colleagues?”.

Tuesday Oct 5 2021